Indicator Description
Hotlines are one of several sources of data to track the need and use of treatment referrals for smoking and substance use over time.

What to Measure

• Number of calls.
• Primary reason for call.
• Demographics.
• Number of referrals to treatment.

Where to Find Local Data

• Call your Department of Public Health or State Substance Abuse Agency to see if your state operates a tobacco quit line or a substance use hotline. These agencies should be able to provide usage data on these resources.
• QuitNet.com, one of the largest online smoking cessation programs, provides maps of QuitNet.com registrants by state/county.
• 211 is an informational service telephone number that provides callers with community services such as drug and alcohol treatment referrals. The implementation of 211 varies by community. Contact your local United Way to see if one is available in your area.

Interpretation Guidelines

• Hotlines identify the number of people looking for help, but do not track whether they follow through with the suggested treatment.
• Use of smoking cessation hotlines often increases after a promotional campaign.